Selling Projects
Creating a Great Listing
A well-crafted listing attracts serious buyers and helps you sell faster. Here's how to create a listing that stands out.
Writing Your Title
Your title is the first thing buyers see:
- Include the make, model, and year
- Add key details like "barn find" or "running project"
- Keep it clear and searchable
- Avoid ALL CAPS or excessive punctuation
Good example: "1972 MGB GT - Running Project - Solid Base"
Writing Your Description
Be thorough and honest:
- History: How long you've owned it, where it came from
- Condition: Be specific about both good and bad points
- Work done: List any restoration already completed
- Work needed: Be upfront about what's required
- Included items: Spare parts, manuals, history file
Structure Your Description
Make it easy to read:
- Use paragraphs and spacing
- Break up information logically
- Put the most important details first
- Include dimensions/measurements if relevant
What to Avoid
- Vague descriptions ("needs some work")
- Hiding problems—they'll be found at viewing
- Exaggerated claims
- Spelling and grammar errors
- Copied descriptions from other listings
Tip: Put yourself in the buyer's shoes. What would you want to know before making a trip to view?